Darrell Backen Digital Marketing: A very simple way of putting your logo and phone number out to the public while having some fun at the same time, would be to have a kite sign.

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A very simple way of putting your logo and phone number out to the public while having some fun at the same time, would be to have a kite sign.

A very simple way of putting your logo and phone number out to the public while having some fun at the same time, would be to have a kite sign.

The kite would have your logo and phone number on it so it, would have to custom made. You may be able to stencil the letters onto a large kite. You can do this just like you did the lawn signs earlier by filling in the stencil lines. If you were to have a kite contest, you could have your phone number in large letters with one number per kite.

The kites could then be flown in formation so that your name and phone number would be spelled out. It is highly likely that you could get a picture of this in the local paper as publicity stunt.

 You may decide to have several of your single kites with your complete name and phone number on them for sale at a reduced rate. Kids will want to have the larger kite with your logo on it to fly rather than just a plain kite. You could create some more publicity by sponsoring a kite flying contest for a local boys or girls club. Have the kites as part of the prizes. Being as you are the sponsor you can have all the contestants wearing your T-Shirts.

This is similar to how the large radio stations or soft drink companies stage their contests. Let the kids keep the T-Shirts after the contest so that everyone will get something from the event. It doesn't hurt that your logo is on all those shirts so they'll remember for years to come that sponsored the contest. So will their parents, your target market! "Go fly a kite" will have a new profitable motive for you now!

Comment balloon 5 commentsDarrell Backen • May 22 2010 11:54AM

Comments

Very interesting idea...thanks for sharing!

Posted by Terri Adams-Scott, Realtor, Walnut Creek CA Real Estate (J. Rockcliff, REALTORS) about 10 years ago

Hi Darrell, What a great idea! We have kite flyer enthusiasts here in SW Florida who'd love the idea, not to mention the kids at the beaches. Thanks! jay

Posted by Jay Lloyd, Allpro Home Inspection (Cape Coral Florida) about 10 years ago

A kite contest sounds like great fun. What a good idea and a neat way to advertise.

Posted by Team Honeycutt (Allen Tate) about 10 years ago

Wow, that is some serious Outside of the Box thinking Darrell.  Include your post in our group and I'd love to feature it!

Posted by Vic Steele, Broker/Consultant (Vic Steele, Broker CA BRE 01349863) about 10 years ago

Sounds interesting -- but here in Arizona I think there are many HOAs that would have fits if one did this.

Posted by Bob & Carolin Benjamin, East Phoenix Arizona Homes (Benjamin Realty LLC) about 10 years ago

Participate