2 FOR 1 COUPON BOOKS (purchased by customers). These are a slightly different approach to coupons. The coupon book company doesn't charge you for the ad but expects you to offer a substantial benefit to the customer, usually a 2 for 1 deal. The coupon company then sells the books which are quite thick and full of hundreds of dollars of savings to the customers. The price is usually around $40 to $50 so the customer has to use the book to recoup their investment. This book is popular with restaurants. It may be good for your purposes as well because you don't have to risk your advertising money up front. All you have to do is aerate the coupon-holder neighbors lawn for free when you arrive to do the aeration job. This would be a superb method of getting customers when you are just starting out and don't have your appointment books full. This is a benefit especially when you have more time than money. Remember that once you arrive at a jobsite, you will likely get more neighbors if you go up and down the street asking them, and watch the 'me too' principle take effect.