OFFICE TOWER CANVAS. The office towers downtown are often overlooked by the home service trades, but most of the decision makers are concentrated in that little section of town. Hire some people to help you drop off a few discount cards just before the height of the season this will start the office networking principles in motion. I find that if a good deal is available, the referral and networking principles spread like wildfire. The same is true of a negative experience, so if you have disgruntled customers deal with them to their satisfaction, because if you don't they will spread your name out as a red flag. It is possible to turn a disgruntled customer into an ally if you solve their needs emotionally as well as financially. They want to feel that they were treated fairly and if you deal with them fairly, you may get referrals and repeat business from them.