PIGGY BACK ADVERTISING. This method of advertising will save you hundreds of dollars in postage. Some of the local businesses may let you 'piggy back' on their regular mailings as an insert in their envelopes for a fee. Prime candidates to approach would be gardening shops, gardeners and lawn supply companies as these places share your similar target market [the group of customers you wish to do business with.] These companies are non competing,
complimentary businesses. One major advantage would be that you would be aligned with some of the better companies around so you would become more well known along with them. These companies would appreciate the cost reduction of their regular mailing costs.
In today's recessionary economy and spiraling taxation policies a dollar saved is not equal to a dollar earned but to TWO DOLLARS EARNED. It would take probably two or more dollars of pre-tax earnings to have enough left over to have one dollar saved. There are large companies that regularly take on 'piggy back' inserts. You have no doubt received some of them with your department store credit card bill.
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Growing Your Business Organically™
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