Darrell Backen Digital Marketing: There wasn't one open house 'parade' event that didn't produce phone inquiries

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There wasn't one open house 'parade' event that didn't produce phone inquiries

COMPANY VEHICLE PARADE.       This is such a simple concept I don't know why morecompanies don't do this. If you have 3 or more company vehicles that are painted up in company colors you should stage an informal parade or convoy. To see 3 or more identical vehicles traveling together is extremely rare. This not only attracts attention but boldly states to the community that your firm is a major force in the market place. The most memorable display of this kind that I witnessed was a real estate company that had over 100 white cars which each of it's salespeople drove as their company car. All the cars had the company logo painted on their doors.      The effect was traffic stopping, when they all convoyed together to view the open houses on the market (as all Realtors do once a week.) There were hundreds of other Realtors viewing these open houses at the same time but they were merely invisible in their expensive luxury cars. There wasn't one open house 'parade' event that didn't produce phone inquiries eventually leading to sales, for the 'parade' team. From what I understand this real estate company became the number one selling company in that city within a year, surpassing long established leaders!   Anything is possible with the right marketing campaign!

Comment balloon 0 commentsDarrell Backen • April 10 2010 11:43PM

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