GOLF COURSES. A prime area for visibility in is golf courses. Golfers are among the best people to make your aeration business known to because they see the benefits of aeration every time they play golf. Golf courses aerate constantly to relieve soil compaction and provide the best greens possible. Most of the golfers will be able to recognize your professional quality machinery as the same as they have seen on the golf course. This enhances your credibility; when they see that you have taken the time and effort to invest in the best equipment to do the job properly. One way that I market myself to the golfers is simply to go play golf. I park my company truck right near the front entrance so everyone can see as they arrive. Of course I wear my company jacket and cap while playing and relaxing after the game. The best exposure is when you organize a company golf tournament. Of course you have the entire fleet of trucks in the parking lot and all the teams are wearing their jackets and caps. This display of company colors would be memorable and you are sure to get some business out of the exposure. There may also be a club newsletter that you may be able to advertise in for a reasonable rate.