SCHOOL YEARBOOK. If you have a close association with your local school you may want to sponsor a page in the school's yearbook. Whether this will be profitable will depend upon your judgment The goodwill may be worth something in the community as you are supporting local education. I believe that the amount of business you derive from this will depend on how many parents read the yearbook. I could see a benefit if you were in a small, very community-minded town that took an intense interest in their school. The bottom line is profit. If you feel the ads will produce, then proceed.