What are meta tags? They are information inserted into the "html" area of your web pages and are not seen by those viewing your pages in browsers. Instead, meta tags are used to communicate information that a human visitor may not be concerned with. Meta tags, for example, can tell a search engine what your website is about.
The Title Tag: The text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. Think about the key terms you'd like your page to be found for in crawler-based search engines, then incorporate those terms into your title tag in a short, descriptive fashion. That text will then be used as your title in crawler-based search engines, as well as the title in bookmarks and in browser reverse bars.
Title Tag Tip: If this is for a "property website" Include the address of the property. This will help your website come up when your client or a prospect types the property address into a search engine. Make sure whatever you enter into your title tag appears on your website homepage as well.
The Meta Description Tag: The meta description tag allows you to influence the description of your page in the search engines that support the tag. Not all search engines support this tag. For example, Google ignores the meta description tag and instead will automatically generate its own description for this page. Others may support it partially.
Description Tag Tip: An easy way to create a description tag for your website is to copy the first sentence or two of the remarks section of your website and use that for the meta description content.
The Meta Keywords Tag: The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. The meta keywords tag can be useful as a way to reinforce the terms that exist on your website.
For instance, if you had a property website in Santa Barbara, California -- AND you say the words "Santa Barbara, California" at various places in your website -- then mentioning the words " Santa Barbara, California" in the meta keywords tag might help boost your page a bit higher for those words.
Keyword Tag Tip: The text in the meta keywords tag works in conjunction with the text in your body copy. So if you add "Real Estate" to your meta keywords but do not use the term "Real Estate" in the body of your website, chances are most search engines will ignore the keyword all together.