I found this interesting.
If you want the biggest piece of the pie, stop hard selling!
The word of the decade is TRUST. Generation Y will be the buyers/sellers of more homes in the next 10 years than any other age group, and they will NOT work with someone they do not trust.
Good organizations will be training agents how to build trust, and doing it on Gen Y's home turf - read that - technology - read that - social networks.
I agree that referrals will still be 80+ % of most experienced agents closed sales volume, but if you want a chunk of the future, Gen Y is on social networks for an average of 3 hours every day.
Are you building Trust with them?
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