Darrell Backen Digital Marketing: HOWEVER, who has time to write all those letters? If it were easy, everyone would be doing it. I discovered a method by accident...

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HOWEVER, who has time to write all those letters? If it were easy, everyone would be doing it. I discovered a method by accident...

I happened to photocopy something that I had already written on. I noticed that the photocopy and the original ink [black] were practically identical! My problem was solved!

 I could now write one well written letter of any length I chose, leaving spaces for the appropriate inserts and then photocopy as many as I required. I would then fill in the blank spaces and the inks would match, creating the effect that I had individually written hundreds of personal letters.  

 

HOWEVER, who has time to write all those letters? If it were easy, everyone would be doing it. I was no exception; in the beginning I only sent out a few letters because I would quickly tire of writing the same letter over and over again. I usually only sent as many as I could write in a couple of hours. That was only about ten letters before I got tired of the idea. Then an event happened that changed my whole 'personal approach to marketing' system. I was using a calligraphy pen because it had such an interesting effect in the way it turned my ordinary writing into an intriguing scripted-looking style. I happened to photocopy something that I had already written on. I noticed that the photocopy and the original ink [black] were practically identical! My problem was solved! I could now write one well written letter of any length I chose, leaving spaces for the appropriate inserts and then photocopy as many as I required. I would then fill in the blank spaces and the inks would match, creating the effect that I had individually written hundreds of personal letters.    This is the same process that expensive word processors use but their end result            looks    like impersonal, computerized 'junk mail'. I accomplished with my simple system, a more effective marketing program for about $5.00 (for the pen) and 3 cents for the photocopy!!

 

Comment balloon 0 commentsDarrell Backen • March 27 2010 03:04PM

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