FLYERS. I put out flyers by the tens of thousands. I get excellent returns from this method of advertising. This sounds expensive and it's true, at first, it was expensive to produce and send out flyers in such numbers so I had to devise a way to stretch my advertising dollar. I decided on printing a larger flyer than I needed and selling the left over spaces to other small businesses in the area. The net effect was that I got my advertising practically free. Sometimes I even made a PROFIT ON MY OWN ADVERTISING BEFORE I GOT ANY CALLS1 This method takes a bit more work to set up, but it is well worth the hassle. You usually only have to sell the other side of the flyer to break even.