Darrell Backen Digital Marketing: RESTORED VINTAGE VEHICLES.

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RESTORED VINTAGE VEHICLES. I have had more fun and profit by restoring older pick-up trucks and using them for my company vehicles than by utilizing any of the new vehicles I have bought. These vintage trucks are real eye-catchers and put my company's image on par with the large corporations that restore their own antique vehicles. The image conveyed is one of stability, pride, longevity and commitment to the community. I don't know how many times I've been stopped and talked to when I simply drive into the corner store's parking lot. People admire and ask, questions about the vehicle and my business. Kids love the old vehicles and always point them out to their parents! The best part of it is that it is far less expensive to get an old truck and paint it up than to purchase a new truck! The new truck is so ordinary it is almost invisible to the public which is pretty sad considering one probably invests $20,000 in it! In contrast I spent less than $1000 on my 1966 Chevrolet Step side truck. That included the paint job of $400! I did invest another $160 to have a professional sign painter put my company name on the doors. I also decided to have my phone number put on the fenders in the old style phone number method [e.g. Dial CRestwood5-1234] many people still remember the old telephone exchange names and are happy to see it used again. Besides being a great marketing tool I drove the truck all the time JUST FOR THE FUN OF IT! I also restored another old truck that I had found on a farm. Because the body of this old truck was not that great [no major holes but pitted and surface damaged] I decided that I could use this vehicle as a rough usage vehicle.


Comment balloon 0 commentsDarrell Backen • March 08 2010 11:46PM