HANDWRITTEN MONTHLY CARD. For your regular customers you may consider sending them a monthly or quarterly letter or card. If you wrote them a letter you could use the calligraphy pen and photocopy technique I showed you earlier to save time and make it a more personal approach. You could write a letter at the appropriate time to inform them of what to do to help their lawn. In the winter you could send tips on house plants. Your customers will be so surprised to hear from you in this manner that they are sure to tell their friends. In doing this you also increase your chances of repeat business in the next year If you think that this is a little bit too much effort, consider the amount of effort and cost you invested to get these customers originally and how much it will cost to replace these customers. It is possible make your business grow at an astonishing rate of 50 to 100% per year! Can you imagine doubling your income every year? This can only be accomplished by taking care of your previous customers to a high standard of excellence so they don't tend to look elsewhere for their needs next year. If you sent out 200 letters per month it would cost you only about $58 postage [29 cents X 200] and your letterhead. Using the time saving method I showed you, it would only take a couple hours to complete this mailing [most of the time is spent addressing theto help the customer? As far as your clients are concerned, whomever they talk to over the phone IS your company.