Darrell Backen Digital Marketing: Top 10 eBusiness Tips eBC Guide to eBusiness Success |Oval Living Business Feature| How to Improve Your Business

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Top 10 eBusiness Tips eBC Guide to eBusiness Success |Oval Living Business Feature| How to Improve Your Business

Oval Living.com

Oval Living Business Feature| How to Improve Your Business

Top 10 eBusiness Tips

eBC Guide to eBusiness Success

 

It is no secret that it takes hard work to be successful in business. Being successful in

eBusiness is no different. To help eBC has created the top 10 eBusiness tips.

 

 

 

 

 

 

 

10. Keep an Eye on Your Competitors

Often news of new products or services offered by a competitor will be released on their

website allowing you to understand what advantages they may have and enable you to

respond in a timelier manner to their changes.

 

9. Stay Consistent

Your website is a part of your corporate brand and fit seamless with the other elements

that make up your corporate identity. Consistency with visual elements such as logos,

fonts and colours are as important as constancy in tone, language and overall message.

 

8. Test Your Site

The owner seldom visits the website after the first few months of its launch. The

explanation for this behaviour is the mistaken assumption that once the site is tested and

launched any further testing is unnecessary. Constant review and testing is crucial when

determining the success or failure of the objectives of the website.

 

7. Know Your Visitors

Knowing who is going to use your site is the key factor in determining how the site is

designed and what technology will be used. The abilities and expectations of your

visitors must be reflected in the navigation, content and user interface of the site.

 

6. Don’t Hide Your Domain Name

A surprising number of companies spend thousands of dollars on a website their

customers don’t know they have. Don’t hide your domain name; it should be on your

letter head, business cards, uniforms, vehicles, exterior building signage and on the

signature of all business related email correspondence.

 

5. Answer All Your EmailsOval Living.com

Unlike a ringing telephone, email is easy to ignore; the fastest way to loose customers is

to ignore their emails. Unfortunately many business owners still consider email

communications unimportant and stubbornly refuse to accept the reality that email is

quickly becoming the medium of choice by both consumers and businesses.

 

4. Don’t Believe the Hype

If you are starting up an internet business just because your friends told you to or as the

result of an unsolicited email that claims you can make a lot of money, it’s time to step

back and re-examine your motives. The internet is a great – if not necessary – tool for

business, but your web strategy needs to be well thought out and planned, just like any

other aspect of your business.

 

3. Review Your Server Logs

Your server logs and other tools – such as Google Analytics – can tell you who is visiting

your website, what pages they are viewing, how long they are staying, where they are

coming from and a whole host of other useful information. Use these statistics to update

pages that perform poorly and to help formulate your eMarketing strategies.

 

Oval Living.com2. Don’t Forget SEO

Even if your website has a great design and user friendly interactivity, it is of no use if no

one can find it. Write your content for your users, but make sure those keywords are in

there and are in the right places. You don’t have to pay an arm and a leg for good SEO,

just write your content well and submit it to search engines. If you have the time and

energy you can delve deeper into the ever-changing world of SEO but remember, SEO

tricks are no substitute for good content.

 

1. Update Your Content

Your users want current information and so do the search engines. If your content is out

of date, your potential clients will move on to the competition. Stale content also does

poorly in search engines. A great way to keep feeding your clients with good info and

generate new leads is to set up a blog on your site. The internet is now the primary

source of information for consumer research. Up to date information keeps people (and

spiders) coming back to your website.

 

For more information on Internet Business Solutions visit www.e-bc.ca.

 

Phone: (604) 775-7532 | Email: info@e-bc.ca | Website: http://www.e-bc.ca

 

Comment balloon 0 commentsDarrell Backen • December 25 2009 02:14AM

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