Oval Living Business Feature| How to Improve Your Business
Top 10 eBusiness Tips
eBC Guide to eBusiness Success
It is no secret that it takes hard work to be successful in business. Being successful in
eBusiness is no different. To help eBC has created the top 10 eBusiness tips.
10. Keep an Eye on Your Competitors
Often news of new products or services offered by a competitor will be released on their
website allowing you to understand what advantages they may have and enable you to
respond in a timelier manner to their changes.
9. Stay Consistent
Your website is a part of your corporate brand and fit seamless with the other elements
that make up your corporate identity. Consistency with visual elements such as logos,
fonts and colours are as important as constancy in tone, language and overall message.
8. Test Your Site
The owner seldom visits the website after the first few months of its launch. The
explanation for this behaviour is the mistaken assumption that once the site is tested and
launched any further testing is unnecessary. Constant review and testing is crucial when
determining the success or failure of the objectives of the website.
7. Know Your Visitors
Knowing who is going to use your site is the key factor in determining how the site is
designed and what technology will be used. The abilities and expectations of your
visitors must be reflected in the navigation, content and user interface of the site.
6. Don’t Hide Your Domain Name
A surprising number of companies spend thousands of dollars on a website their
customers don’t know they have. Don’t hide your domain name; it should be on your
letter head, business cards, uniforms, vehicles, exterior building signage and on the
signature of all business related email correspondence.
5. Answer All Your Emails
Unlike a ringing telephone, email is easy to ignore; the fastest way to loose customers is
to ignore their emails. Unfortunately many business owners still consider email
communications unimportant and stubbornly refuse to accept the reality that email is
quickly becoming the medium of choice by both consumers and businesses.
4. Don’t Believe the Hype
If you are starting up an internet business just because your friends told you to or as the
result of an unsolicited email that claims you can make a lot of money, it’s time to step
back and re-examine your motives. The internet is a great – if not necessary – tool for
business, but your web strategy needs to be well thought out and planned, just like any
other aspect of your business.
3. Review Your Server Logs
Your server logs and other tools – such as Google Analytics – can tell you who is visiting
your website, what pages they are viewing, how long they are staying, where they are
coming from and a whole host of other useful information. Use these statistics to update
pages that perform poorly and to help formulate your eMarketing strategies.
2. Don’t Forget SEO
Even if your website has a great design and user friendly interactivity, it is of no use if no
one can find it. Write your content for your users, but make sure those keywords are in
there and are in the right places. You don’t have to pay an arm and a leg for good SEO,
just write your content well and submit it to search engines. If you have the time and
energy you can delve deeper into the ever-changing world of SEO but remember, SEO
tricks are no substitute for good content.
1. Update Your Content
Your users want current information and so do the search engines. If your content is out
of date, your potential clients will move on to the competition. Stale content also does
poorly in search engines. A great way to keep feeding your clients with good info and
generate new leads is to set up a blog on your site. The internet is now the primary
source of information for consumer research. Up to date information keeps people (and
spiders) coming back to your website.
For more information on Internet Business Solutions visit www.e-bc.ca.