Darrell Backen Digital Marketing: Eight important questions to ask your agent

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Eight important questions to ask your agent

Eight important questions to ask your agent

Qualifications are important. However, finding a solid, professional agent means getting beyond the resume, and into what makes an agent effective. Use the following questions as your starting point in hiring your licensed, professional real estate agent:

  1. Why did you become a real estate agent?
  2. Why should I work with you?
  3. What do you do better than other real estate agents?
  4. What process will you use to help me find the right home for my particular wants and needs?
  5. What are the most common things that go wrong in a transaction and how would you handle them?
  6. What are some mistakes that you think people make when buying their first home?
  7. What other professionals do you suggest we work with and what are their credentials?
  8. Can you provide me with references or testimonials from past clients?


Comment balloon 2 commentsDarrell Backen • November 24 2009 01:51PM


Hi Darrell,

Real estate itself is an industry that offers pretty much the same old stuff and I'm at a loss as to why so many REALTORS®, at least in our local market, are at a point of competitive convergence. 

The #1 question IMHO is "Why should I work with you?" In other words the buyer or seller wants to know, "What makes me unique from all those other realtors?"

As you will know, what differentiates in sales is called the unique selling proposition (USP).

It really doesn't matter how long a REALTOR® has been in real estate; what counts is what they are doing now, or next.  Looking different, or saying that you are different, doesn't add value either.

REALTORS® have become a commodity, and too many try using gimmicks to create a public perception of value where there is none.

It's interesting that there always seems to be one question that somehow fails to get on the list of questions for a seller to ask - hmm!

I believe the most important question a seller will want answered by a REALTOR® is, "How many expired listings have you had the past year, two years, etc?" 

This question is about results, and other meaningful questions should be asked about results for, list price to sell price ratio, average time to sell, etc.

Sorry for rambling on my soapbox. I guess I should have done a blog post on this; I'll do that soon.

John in Port Moody

Posted by John Grasty, Your Tri-cities REALTOR, neighbour and volunteer. (for real estate results in the Tri-Cities.) about 11 years ago

Thanks for your advice John. You have a lot of experience behind you. I took your advice with the Market Snapshot, I am giving another 30 days to prove results.

Posted by Darrell Backen, Digital Marketing (Darrell Backen 1.855.216.6010) about 11 years ago