Darrell Backen Digital Marketing: Duplicate Content- Should You or Shouldn't You?

The evolution of the magazine from print ...to online ...to mobile!  Instead of truckloads of magazines ... a simple app on mobile!!! Always There When You Need It. No Waste, No recycling, No Damage to the Environment... Totally Green Instead of the page in a magazine you get your complete information. Websites LinkedIn Facebook Featured In the News Pinterest Google+ Networking Associations Email Right Converts your viewers to instantly view your mobile website if you have one Direct connect to any employee you choose to list

Duplicate Content- Should You or Shouldn't You?

I found this to be very informative. The ranking issue is very complicated.

Duplicate Content- It All Depends!

I wrote a post a few weeks ago about the truth about the duplicate content, you can click here to read it if you missed it. If you have any questions about duplicate content, this is a must read.

Remember that it always depends! What is your goal? Everything you do on line should be weighed and aligned with what your online marketing goals are. What works for one person may not work for another. 

In that post I have a video with Matt Cutts directly from Google who clarifies all your concerns about duplicate content.

There are a few things that you need to take into consideration that go beyond my post about duplicate content:

1. The Google spiders will choose what they consider "THE BEST" of your content to bring to the searchers.

2. Duplicate content does dilute your link power which Matt Cutts talks about this in the video so if you are concerned you need to watch the video.

3. Links won't go as deep into your sites if you are having to divide them up.

And last but not least- you DO NOT  get penalized for duplicate content.

How does your link power get diluted? If you have several websites and blogs and you have 20 links- you are dividing those links up between let's say two sites- you are giving each site only 10 links instead of benefiting one site with 20 links.

The other issue is that if you have 20 good links and you have to divide them up between your sites you are not able to go as deep as you need to go to bring your pagerank up where you may wish it to go.

The choice is up to you. Do you want to have a strong website with links to your site that will steadily climb to the top or do you want the quick hit and run type presence where your posts go to the top of page one for your keywords one day and then fall off the face of Google the next?

Matt Cutts talks about how you can point your links to one URL and tell Google that this is the site you want Google search engines to rank and pay attention to. There is a lot of information on how to do this on the Google Webmaster website.

So what is the best way for you to take advantage of duplicate content but yet make your website or your blog the main focus?

Use your Active Rain Blog to write your posts on and then link to your website and outside blog from your Active Rain blog. The search engines love Active Rain. Use this to your advantage. If you are not using Active Rain to link to your site or blog you are really missing out on an easy way to have your site rise to the top of the search engines.

Learn more about by taking my SEO TO THE TOP WEBINAR- Register today, next session begins January 13! Start the new year off empowered to bring your blog and website to the top.


Creative Commons License Duplicate Content- Should You or Shouldn't You?  by Coach Katerina Gasset is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License

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Comment balloon 5 commentsDarrell Backen • November 07 2009 11:48PM


Darrell- Thank you for the reblog! I appreciate it! Make it a wonderful weekend! Katerina

Posted by Katerina Gasset, Get It Done For Me Virtual Services (Get It Done For Me Virtual Services ) almost 11 years ago

Darrell - thank you so much for reblogging this post.  I would have missed it had you not done so!  Thanks many muchos.

Posted by Kent Simpson, Real Estate Is About People (Realty One Group Mountain Desert) almost 11 years ago

Thanks for the info--- I am getting all my content connected via facebook, twitter, web-sites, etc.... I usually post on my site and then share from there... I want people to go to my site from the social sites.  Thanks for posting--- Kathy

Posted by Kathy Schowe, La Quinta, California 760-333-8886 (California Lifestyle Realty) almost 11 years ago

Great points. Active Rain is becoming much more respected and searchable for spiders/scraping.

We make it a point to build on word, post to AR and upload to other blogs.

I hope you'll remember me if you learn of anyone moving to "The OC" and I will do the same!


Best regards.


Michael Caruso, Broker ABR ABRM CRB CRS GREEN GRI


2007 President, Orange County Association of Realtors

Posted by Michael A. Caruso (Surterre Properties) almost 11 years ago

I've got to disagree on duplicate content.  If you look at the websites in a box systems like Advanced Access, Ala Mode, etc.  Now you have thousands and thousands of agents using identical content supplied by the website vendor.  If you're not getting penalized in the Google algorithim, you are certainly not getting any credit for this.  It is wise to rewrite this kind of content.

It's a bit different with duplicate content that runs in a thousand newspapers because Google considers that a positive and can ID each paper.  But Google can also ID when the identical content is coming from a website provider in a can.  Google wants relevancy and recency above anything else.


Posted by Alexandria Virginia, Real Estate Editor (Featuring Susan Craft, CRS, REALTOR® - McEnearney Associates) almost 11 years ago