I found this to be very informative. The ranking issue is very complicated.
Duplicate Content- It All Depends!
I wrote a post a few weeks ago about the truth about the duplicate content, you can click here to read it if you missed it. If you have any questions about duplicate content, this is a must read.
Remember that it always depends! What is your goal? Everything you do on line should be weighed and aligned with what your online marketing goals are. What works for one person may not work for another.
In that post I have a video with Matt Cutts directly from Google who clarifies all your concerns about duplicate content.
There are a few things that you need to take into consideration that go beyond my post about duplicate content:
1. The Google spiders will choose what they consider "THE BEST" of your content to bring to the searchers.
2. Duplicate content does dilute your link power which Matt Cutts talks about this in the video so if you are concerned you need to watch the video.
3. Links won't go as deep into your sites if you are having to divide them up.
And last but not least- you DO NOT get penalized for duplicate content.
How does your link power get diluted? If you have several websites and blogs and you have 20 links- you are dividing those links up between let's say two sites- you are giving each site only 10 links instead of benefiting one site with 20 links.
The other issue is that if you have 20 good links and you have to divide them up between your sites you are not able to go as deep as you need to go to bring your pagerank up where you may wish it to go.
The choice is up to you. Do you want to have a strong website with links to your site that will steadily climb to the top or do you want the quick hit and run type presence where your posts go to the top of page one for your keywords one day and then fall off the face of Google the next?
Matt Cutts talks about how you can point your links to one URL and tell Google that this is the site you want Google search engines to rank and pay attention to. There is a lot of information on how to do this on the Google Webmaster website.
So what is the best way for you to take advantage of duplicate content but yet make your website or your blog the main focus?
Use your Active Rain Blog to write your posts on and then link to your website and outside blog from your Active Rain blog. The search engines love Active Rain. Use this to your advantage. If you are not using Active Rain to link to your site or blog you are really missing out on an easy way to have your site rise to the top of the search engines.
Learn more about by taking my SEO TO THE TOP WEBINAR- Register today, next session begins January 13! Start the new year off empowered to bring your blog and website to the top.
Duplicate Content- Should You or Shouldn't You? by Coach Katerina Gasset is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License