Darrell Backen Digital Marketing: British Columbia

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Once the sails were made, the effect of the advertising would last for years to come.

SAIL SPONSORSHIP. If you live in a area where there is a lot of sailing done near the city center or where there is a lot of people watching the sail boats you may benefit from 'sail sponsorship'. This is where you would offer to subsidize the cost of new sails for the boats. Of course you would want to have your logo on the sails [there is usually some sort of design on the sails anyway so they may as well have a design that pays]. Once the sails were made, the effect of the advertising would last for years to come. To entice the boat owners to purchase your sails you might have to offer a substantial savings to them. (You should have the benefit of getting to purchase the sails wholesale as you would purchasing them in bulk). I suggest sticking to one standard size of sail [pick out which boat seems the most popular] rather than trying to please everyone. I would also suggest that you concentrate only on the smaller sailboats that have to stay close to shore. There are usually lots of these little boats out in the harbor on a weekend. The sails for these boats are also much cheaper than the big sailing boats. Generally a lot of the people that are sailing these small sailboats are on a restricted budget and would welcome a price break.

Comment balloon 0 commentsDarrell Backen • April 14 2010 11:58PM
Once the sails were made, the effect of the advertising would last…
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SAIL SPONSORSHIP. If you live in a area where there is a lot of sailing done near the city center or where there is a lot of people watching the sail boats you may benefit from 'sail sponsorship'. This is where you would offer to subsidize the cost… more
The best part of this arrangement is that you exchange on the retail…
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BARTERED SERVICES. Aerating is a service that you can exchange for money or other goods and services from other businesses. The best part of this arrangement is that you exchange on the retail price of your service not your cost so to exchange $50… more
The kite would have your logo and phone number on it
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A very simple way of putting your logo and phone number out to the public while having some fun at the same time, is to have a kite sign. The kite would have your logo and phone number on it so it, would have to be custom made. You may be able to… more
The office towers downtown are often overlooked
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OFFICE TOWER CANVAS. The office towers downtown are often overlooked by the home service trades, but most of the decision makers are concentrated in that little section of town. Hire some people to help you drop off a few discount cards just… more
This method of advertising will save you hundreds of dollars in…
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PIGGY BACK ADVERTISING. This method of advertising will save you hundreds of dollars in postage. Some of the local businesses may let you 'piggy back' on their regular mailings as an insert in their envelopes for a fee. Prime candidates to approach… more
There wasn't one open house 'parade' event that didn't produce phone…
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COMPANY VEHICLE PARADE. This is such a simple concept I don't know why morecompanies don't do this. If you have 3 or more company vehicles that are painted up in company colors you should stage an informal parade or convoy. To see 3 or more… more
A prime area for visibility in is golf courses
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GOLF COURSES. A prime area for visibility in is golf courses. Golfers are among the best people to make your aeration business known to because they see the benefits of aeration every time they play golf. Golf courses aerate constantly to relieve… more
People like to do things if their friends or neighbors are doing it.
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I would suggest offering a discount to any group of three or more so they get in on the 'me too' principle. People like to do things if their friends or neighbors are doing it. I built my initial business on the 'me too' principle. I used to… more
P. T. A. MEETINGS. Often, there is a newsletter here that you may be…
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P. T. A. MEETINGS. Often, there is a newsletter here that you may be able to advertise in. This would be an excellent medium to advertise in because the cost should be low and the involvement in the community would be very high. An ad in the school… more
Seniors Discount logo sometimes helps
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SENIORS MAGAZINES. This is a valuable source For advertising because most seniors have their lawns done for them. They have more time to appreciate a beautiful lawn sothey do everything to keep the lawn looking it's best. I always mention a Seniors… more