Darrell Backen Digital Marketing: British Columbia

The evolution of the magazine from print ...to online ...to mobile!  Instead of truckloads of magazines ... a simple app on mobile!!! Always There When You Need It. No Waste, No recycling, No Damage to the Environment... Totally Green Instead of the page in a magazine you get your complete information. Websites LinkedIn Facebook Featured In the News Pinterest Google+ Networking Associations Email Right Converts your viewers to instantly view your mobile website if you have one Direct connect to any employee you choose to list

Sometimes a small ad can have the phone ringing off the hook!

These differ greatly from the little local papers we talked about earlier. These will generally service the entire city, this may not service your needs as you may not want to travel 20 or 30 miles out of your area. When you are expanding to larger areas, however, these papers can be quite an asset. You can sometimes preselect advertising in only certain areas in some papers or you may have to mention in your ad that you service only the north and west sides of the city, for example. Some astute customers will already figure what areas you probably serve by your telephone prefix. The advantage of the large papers is that your cost per thousand readers is less than the smaller papers so you get greater exposure. Sometimes a small ad can have the phone ringing off the hook!

Comment balloon 0 commentsDarrell Backen • May 29 2010 09:15PM
Sometimes a small ad can have the phone ringing off the hook!
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These differ greatly from the little local papers we talked about earlier. These will generally service the entire city, this may not service your needs as you may not want to travel 20 or 30 miles out of your area. When you are expanding to larger… more
They are FREE to use and may help make your daily life a little easier
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These are INTERNET ITEMS that I have discovered that I would like to share with you. I use them daily and have found them quite useful. http://dobacken. com/usefultips. html They are… more
The old bulletin board is very effective at providing cost effective…
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The old bulletin board is very effective at providing cost effective advertising aimed at the local neighborhood. Make sure that you make your ad with detachable phone number tabs WITH YOUR NAME ON IT! So many people pick up a phone number tab and… more
Look what a little site called Backrub turned into.
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I wrote a book over 20 years ago for the lawn care industry. There was a recession on then as well. The ideas are transferable to almost any service or small business. There are over 100 ideas on marketing and promotion that… more
A very simple way of putting your logo and phone number out to the…
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A very simple way of putting your logo and phone number out to the public while having some fun at the same time, would be to have a kite sign. The kite would have your logo and phone number on it so it, would have to custom made. You may be… more
A simple cost effective method to get attention
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A simple cost effective method to get attention There are specialty banner making shop now that can make a custom made banner in a day or so. These are the traditional banners that are long and narrow. They are made on computer so… more
If you have a interesting twist to your business, you may be able to…
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If you have a interesting twist to your business, you may be able to receive free publicity. It may be something as simple as you are a new business opening up. To accomplish this you will have to issue a publicity release. This is really just… more
This is a great way to develop a positive company image with the…
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This is a great way to develop a positive company image with the community. Think of all the major corporations that spend millions of dollars identifying themselves with their mascot. Which burger chain uses a clown that is more… more
Have you used the free translation tools
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You can have your website in all these different languages with Google Translate Tools Here is the info from the Google page to find out which country and language suits you. .. more
You would be very well connected when you get to know your local…
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You would be very well connected when you get to know your local areas gardeners. These people can be an inexhaustible supply of new customers. The majority of gardeners don't invest in the equipment required for aeration as their service is more… more