Darrell Backen Digital Marketing: British Columbia

The evolution of the magazine from print ...to online ...to mobile!  Instead of truckloads of magazines ... a simple app on mobile!!! Always There When You Need It. No Waste, No recycling, No Damage to the Environment... Totally Green Instead of the page in a magazine you get your complete information. Websites LinkedIn Facebook Featured In the News Pinterest Google+ Networking Associations Email Right Converts your viewers to instantly view your mobile website if you have one Direct connect to any employee you choose to list

LETTERS. I have revived a lost art that has netted me thousands of dollars for a few dollars worth of postage! I send every one of my previous customers A HANDWRITTEN LETTER

 every spring, two weeks before the aerating season starts. People hardly ever receive a personal letter anymore these days, so I know that 100% of my letters get read! I get up to 90% repeat business in this manner. I also get fantastic referrals as the customer is so surprised in receiving a handwritten letter from some fellow who only did their lawn last year they tend to tell several of their friends. Most people would agree this is a great way to secure repeat business.

 

Comment balloon 0 commentsDarrell Backen • March 27 2010 03:00PM
LETTERS. I have revived a lost art that has netted me thousands of…
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every spring, two weeks before the aerating season starts. People hardly ever receive a personal letter anymore these days, so I know that 100% of my letters get read! I get up to 90% repeat business in this manner. I also get fantastic referrals… more
WORD OF MOUTH. I always get about 1/3 of my customers every year by…
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WORD OF MOUTH. I always get about 1/3 of my customers every year by word of mouth (referrals). This is an excellent method of obtaining business as it is almost a certainty that the new customers will buy from you again and again and continue the… more
FLYERS. I put out flyers by the tens of thousands… PROFIT ON MY OWN…
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FLYERS. I put out flyers by the tens of thousands. I get excellent returns from this method of advertising. This sounds expensive and it's true, at first, it was expensive to produce and send out flyers in such numbers so I had to devise a way to… more
Target while in the area
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I would select an area of about 10 square blocks around my jobsites, then I would cross reference this area to the postal route maps. I would then send out a personal letter to all these homes inviting them to enjoy my 'in the neighborhood discount'… more
Cost Effective Marketing Tips
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Cost Effective Marketing Tips NEIGHBORHOOD NETWORK. While I am on site doing a job, I always knock on every door for 10 homes up and down the block on both sides of the street. I do this while my employee is doing the original job and I… more
Cost Effective Marketing… Advertising is a market segment of the…
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Cost Effective Marketing… Advertising is a market segment of the entire marketing process. Marketing encompasses the entire business process from inception of idea to research and development, manufacturing, advertising, promotion, selling and… more
Are iPhones and blackberries are going to eventually replace…
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Q. Are iPhones and blackberries are going to eventually replace business telephone systems? People often come up and ask me if they think that personal devices assistants like iPhones and blackberries are going to eventually replace… more
phone companies seem to charge a lot less money for lines when you're…
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Q. I've noticed that the phone companies seem to charge a lot less money for lines when you're closer to major urban centers than they do when you're further away from the downtown core. A. This is because there's less competition. Well that's… more
With your Google Street View virtual walk around, you can instantly…
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There's now an exciting new way to look for your new home. Google Street view give you an opportunity to walk through the neighborhood that you're thinking of buying and then drive around the neighborhood and see if it's the neighborhood you want to… more
REALTORS® sometimes need to use foriegn language symbols
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How to use foriegn language symbols using window alt codes REALTORS® sometimes need to use foriegn language symbols, this are the codes for window users with and numeric pad on the side of the keyboard. You press and hold Alt and inset the… more