Darrell Backen Digital Marketing: British Columbia

The evolution of the magazine from print ...to online ...to mobile!  Instead of truckloads of magazines ... a simple app on mobile!!! Always There When You Need It. No Waste, No recycling, No Damage to the Environment... Totally Green Instead of the page in a magazine you get your complete information. Websites LinkedIn Facebook Featured In the News Pinterest Google+ Networking Associations Email Right Converts your viewers to instantly view your mobile website if you have one Direct connect to any employee you choose to list

HOWEVER, who has time to write all those letters? If it were easy, everyone would be doing it. I discovered a method by accident...

I happened to photocopy something that I had already written on. I noticed that the photocopy and the original ink [black] were practically identical! My problem was solved!

 I could now write one well written letter of any length I chose, leaving spaces for the appropriate inserts and then photocopy as many as I required. I would then fill in the blank spaces and the inks would match, creating the effect that I had individually written hundreds of personal letters.  

 

HOWEVER, who has time to write all those letters? If it were easy, everyone would be doing it. I was no exception; in the beginning I only sent out a few letters because I would quickly tire of writing the same letter over and over again. I usually only sent as many as I could write in a couple of hours. That was only about ten letters before I got tired of the idea. Then an event happened that changed my whole 'personal approach to marketing' system. I was using a calligraphy pen because it had such an interesting effect in the way it turned my ordinary writing into an intriguing scripted-looking style. I happened to photocopy something that I had already written on. I noticed that the photocopy and the original ink [black] were practically identical! My problem was solved! I could now write one well written letter of any length I chose, leaving spaces for the appropriate inserts and then photocopy as many as I required. I would then fill in the blank spaces and the inks would match, creating the effect that I had individually written hundreds of personal letters.    This is the same process that expensive word processors use but their end result            looks    like impersonal, computerized 'junk mail'. I accomplished with my simple system, a more effective marketing program for about $5.00 (for the pen) and 3 cents for the photocopy!!

 

Comment balloon 0 commentsDarrell Backen • March 27 2010 03:04PM
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