Darrell Backen Digital Marketing: British Columbia

The evolution of the magazine from print ...to online ...to mobile!  Instead of truckloads of magazines ... a simple app on mobile!!! Always There When You Need It. No Waste, No recycling, No Damage to the Environment... Totally Green Instead of the page in a magazine you get your complete information. Websites LinkedIn Facebook Featured In the News Pinterest Google+ Networking Associations Email Right Converts your viewers to instantly view your mobile website if you have one Direct connect to any employee you choose to list

Sometimes a small ad can have the phone ringing off the hook

CITY NEWSPAPER CLASSIFIEDS ADS. These differ greatly from the little local papers we talked about earlier. These will generally service the entire city, this may not service your needs as you may not want to travel 20 or 30 miles out of your area. When you are expanding to larger areas, however, these papers can be quite an asset. You can sometimes preselect advertising in only certain areas in some papers or you may have to mention in your ad that you service only the north and west sides of the city, for example. Some astute customers will already figure what areas you probably serve by your telephone prefix. The advantage of the large papers is that your cost per thousand readers is less than the smaller papers so you get greater exposure. Sometimes a small ad can have the phone ringing off the hook!

Comment balloon 1 commentDarrell Backen • March 29 2010 10:10PM
Sometimes a small ad can have the phone ringing off the hook
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CITY NEWSPAPER CLASSIFIEDS ADS. These differ greatly from the little local papers we talked about earlier. These will generally service the entire city, this may not service your needs as you may not want to travel 20 or 30 miles out of your area… more
The old bulletin board is very useful for providing cost effective…
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BULLETIN BOARDS. The old bulletin board is very useful for providing cost effective advertising aimed at the local neighborhood. Make sure that you make your ad with detachable phone number tabs WITH YOUR AERATING NAME ON IT! So many people… more
LOCAL ARTS EVENTS. The local opera and ballet companies usually have…
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LOCAL ARTS EVENTS. The local opera and ballet companies usually have fund raising events throughout the year where they ask local businesses to participate as sponsors donating their services as a prize in the raffle. You can offer your aerating… more
You may be able to advertise in the local church's newsletter.
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CHURCH NEWSLETTER. You may be able to advertise in the local church's newsletter. You may also be able to trade your services for the advertising fee [many churches have large lawns that need aerating]. If you can leave a sign on the lawn when you… more
LAWN SIGNS. These signs are a little different than the bigger…
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LAWN SIGNS. These signs are a little different than the bigger plywood signs. They are meant to be left on the lawn until the homeowner decides to remove them. These signs are about 3" x 6" and are made of corrugated plastic. They stand up… more
HOW TO MAKE YOUR OWN SIGNS! It is possible to make professional…
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HOW TO MAKE YOUR OWN SIGNS!.. PLYWOOD SIGNS. These signs are very effective and last for years. When I finish a job, I always leave a small wooden sign on the lawn (unless the owner objects) fo a couple days afterwards. People passing by… more
It is quite easy to put together a professional looking flyer…
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CLIP ART. Finding out about these valuable of dollars over the years. Clip Art is a collection of standardized graphics that are designed to make flyers and ads quick and easy. Using this method will save you thousands of dollars, compared to if you… more
I find that if you are a little original in your ad copy you can draw…
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COMMUNITY PAPERS. I have always run a small ad in the local community paper during the season and it has always proved profitable. I find that if you are a little original in your ad copy you can draw dramatic results from a $50. 00 ad. The first… more
BUSINESS CARDS. I got fed up handing out my normal business cards as…
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BUSINESS CARDS. I got fed up handing out my normal business cards as I knew that most of them would end up in the garbage. Most people wouldn't need my service but once or twice a year. Rarely do people tend to organize their collection of business… more
HOWEVER, who has time to write all those letters? If it were easy,…
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I happened to photocopy something that I had already written on. I noticed that the photocopy and the original ink [black] were practically identical! My problem was solved! I could now write one well written letter of any length I… more