Darrell Backen Digital Marketing: British Columbia

The evolution of the magazine from print ...to online ...to mobile!  Instead of truckloads of magazines ... a simple app on mobile!!! Always There When You Need It. No Waste, No recycling, No Damage to the Environment... Totally Green Instead of the page in a magazine you get your complete information. Websites LinkedIn Facebook Featured In the News Pinterest Google+ Networking Associations Email Right Converts your viewers to instantly view your mobile website if you have one Direct connect to any employee you choose to list

I have enjoyed much success by using caricatures

COMPANY CARICATURES. I have enjoyed much success by using caricatures of my equipment working. I use the cartoon of the equipment in all of my ads as it adds life to boring 'Junk Mail'. This way people have a good feeling when they think of my company. It has made them chuckle the first time they read about me. These cartoons are a great eye-catcher in the posters we talked about earlier as well.

Comment balloon 0 commentsDarrell Backen • April 10 2010 11:31PM
I have enjoyed much success by using caricatures
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COMPANY CARICATURES. I have enjoyed much success by using caricatures of my equipment working. I use the cartoon of the equipment in all of my ads as it adds life to boring 'Junk Mail'. This way people have a good feeling when they think of my… more
If you have a close association with your local school you may want…
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SCHOOL YEARBOOK. If you have a close association with your local school you may want to sponsor a page in the school's yearbook. Whether this will be profitable will depend upon your judgment The goodwill may be worth something in the community as… more
The secret is repetition, repetition, repetition!
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•36. MALL INFO STAND. Your local mall may have a public service stand that it rents out for a week at a time. The purpose of these booths is to have an everchanging atmosphere in the mall at all times so that the mall seems interesting all year… more
I have seen some excellent examples of novelty vehicles over the…
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NOVELTY VEHICLE. I have seen some excellent examples of novelty vehicles over the years. These are vehicles that have incorporated the main theme of the company business into their vehicle by some kind of modification. One example I saw was a SHOE… more
CO-OP FLYERS. You may benefit from joining one of the local co-op…
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CO-OP FLYERS. You may benefit from joining one of the local co-op flyers services put out in your area. This is where you pay a few hundred dollars to share in the expenses of putting out a major mailing of flyers. In this program the company… more
STAKE BED SIGNS. These signs are a natural with the old restored pick…
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STAKE BED SIGNS. These signs are a natural with the old restored pick-ups. They can be made the same way you made the plywood lawn signs using the stencil-and-fill -in-the-lines technique. Stake bed signs are signs designed to fit in… more
When you put your signs on the truck people tend to regard your…
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I also restored another old truck that I had found on a farm. Because the body of this old truck was not that great [no major holes but pitted and surface damaged] I decided that I could use this vehicle as a rough usage vehicle. THE $30 PAINT… more
Dial CRestwood5-1234] Many people still remember the old telephone…
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RESTORED VINTAGE VEHICLES. I have had more fun and profit by restoring older pick-up trucks and using them for my company vehicles than by utilizing any of the new vehicles I have bought. These vintage trucks are real eye-catchers and put my company… more
The local cable companies sometimes have very inexpensive community…
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CABLE T. V. The local cable companies sometimes have very inexpensive community advertising on their channels. There is usually a ribbon of advertising along the bottom of the T. V., with the News or the events calendar. Some stations even… more
CITY NEWSPAPER CLASSIFIEDS ADS. These differ greatly from the little…
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CITY NEWSPAPER CLASSIFIEDS ADS. These differ greatly from the little local papers we talked about earlier. These will generally service the entire city, this may not service your needs as you may not want to travel 20 or 30 miles out of your area… more