ECOLOGY THEME. You may wish to expand upon the ecology theme as you are in the greenest business around . . the grass business. This is a very opportune time to enter the grass business with a ecology minded program. It is very well accepted by the public now. I always use recycled paper in all my advertisements and I explain the benefits of having healthy, green grass in our own backyards. Aeration is the mechanical NOT chemical way of making your lawn healthy and green.
I wrote this book over 20 years ago for the lawn care industry. There was a recession on then as well. The ideas are transferable to almost any service or small business. There are over 100 ideas on marketing and promotion that are FREE or nearly FREE. With the challenging economy we are facing now I have now re-written the book into a free e-book.
Free copy of e-book grass roots marketing by Oval Living