Darrell Backen Digital Marketing

The evolution of the magazine from print ...to online ...to mobile!  Instead of truckloads of magazines ... a simple app on mobile!!! Always There When You Need It. No Waste, No recycling, No Damage to the Environment... Totally Green Instead of the page in a magazine you get your complete information. Websites LinkedIn Facebook Featured In the News Pinterest Google+ Networking Associations Email Right Converts your viewers to instantly view your mobile website if you have one Direct connect to any employee you choose to list

The old bulletin board is very useful for providing cost effective advertising

 BULLETIN BOARDS. The old bulletin board is very useful for providing cost effective advertising aimed at the local neighborhood. Make sure that you make your ad with

detachable phone number tabs WITH YOUR AERATING NAME ON IT! So many people pick up a phone number tab and forget what the number was for a day later so they toss it. Naturally you should not just have your info on a main sheet without pull off tabs as people never seem to have a pen on them to write your phone number down. If you want to get their business you are going to have to do all the initial ground work to make it as easy as possible for the customer to call you. I have had a great deal of success putting cartoons on my ads to attract interest to even the casual onlooker.

Comment balloon 1 commentDarrell Backen • March 29 2010 10:08PM
The old bulletin board is very useful for providing cost effective…
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BULLETIN BOARDS. The old bulletin board is very useful for providing cost effective advertising aimed at the local neighborhood. Make sure that you make your ad with detachable phone number tabs WITH YOUR AERATING NAME ON IT! So many people… more
LOCAL ARTS EVENTS. The local opera and ballet companies usually have…
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LOCAL ARTS EVENTS. The local opera and ballet companies usually have fund raising events throughout the year where they ask local businesses to participate as sponsors donating their services as a prize in the raffle. You can offer your aerating… more
You may be able to advertise in the local church's newsletter.
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CHURCH NEWSLETTER. You may be able to advertise in the local church's newsletter. You may also be able to trade your services for the advertising fee [many churches have large lawns that need aerating]. If you can leave a sign on the lawn when you… more
LAWN SIGNS. These signs are a little different than the bigger…
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LAWN SIGNS. These signs are a little different than the bigger plywood signs. They are meant to be left on the lawn until the homeowner decides to remove them. These signs are about 3" x 6" and are made of corrugated plastic. They stand up… more
HOW TO MAKE YOUR OWN SIGNS! It is possible to make professional…
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HOW TO MAKE YOUR OWN SIGNS!.. PLYWOOD SIGNS. These signs are very effective and last for years. When I finish a job, I always leave a small wooden sign on the lawn (unless the owner objects) fo a couple days afterwards. People passing by… more
It is quite easy to put together a professional looking flyer…
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CLIP ART. Finding out about these valuable of dollars over the years. Clip Art is a collection of standardized graphics that are designed to make flyers and ads quick and easy. Using this method will save you thousands of dollars, compared to if you… more
WORD OF MOUTH. I always get about 1/3 of my customers every year by…
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WORD OF MOUTH. I always get about 1/3 of my customers every year by word of mouth (referrals). This is an excellent method of obtaining business as it is almost a certainty that the new customers will buy from you again and again and continue the… more
FLYERS. I put out flyers by the tens of thousands… PROFIT ON MY OWN…
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FLYERS. I put out flyers by the tens of thousands. I get excellent returns from this method of advertising. This sounds expensive and it's true, at first, it was expensive to produce and send out flyers in such numbers so I had to devise a way to… more
Target while in the area
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I would select an area of about 10 square blocks around my jobsites, then I would cross reference this area to the postal route maps. I would then send out a personal letter to all these homes inviting them to enjoy my 'in the neighborhood discount'… more
Cost Effective Marketing Tips
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Cost Effective Marketing Tips NEIGHBORHOOD NETWORK. While I am on site doing a job, I always knock on every door for 10 homes up and down the block on both sides of the street. I do this while my employee is doing the original job and I… more