Darrell Backen Digital Marketing: April 2010

The evolution of the magazine from print ...to online ...to mobile!  Instead of truckloads of magazines ... a simple app on mobile!!! Always There When You Need It. No Waste, No recycling, No Damage to the Environment... Totally Green Instead of the page in a magazine you get your complete information. Websites LinkedIn Facebook Featured In the News Pinterest Google+ Networking Associations Email Right Converts your viewers to instantly view your mobile website if you have one Direct connect to any employee you choose to list

There wasn't one open house 'parade' event that didn't produce phone inquiries

COMPANY VEHICLE PARADE.       This is such a simple concept I don't know why morecompanies don't do this. If you have 3 or more company vehicles that are painted up in company colors you should stage an informal parade or convoy. To see 3 or more identical vehicles traveling together is extremely rare. This not only attracts attention but boldly states to the community that your firm is a major force in the market place. The most memorable display of this kind that I witnessed was a real estate company that had over 100 white cars which each of it's salespeople drove as their company car. All the cars had the company logo painted on their doors.      The effect was traffic stopping, when they all convoyed together to view the open houses on the market (as all Realtors do once a week.) There were hundreds of other Realtors viewing these open houses at the same time but they were merely invisible in their expensive luxury cars. There wasn't one open house 'parade' event that didn't produce phone inquiries eventually leading to sales, for the 'parade' team. From what I understand this real estate company became the number one selling company in that city within a year, surpassing long established leaders!   Anything is possible with the right marketing campaign!

Comment balloon 0 commentsDarrell Backen • April 10 2010 11:43PM
There wasn't one open house 'parade' event that didn't produce phone…
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COMPANY VEHICLE PARADE. This is such a simple concept I don't know why morecompanies don't do this. If you have 3 or more company vehicles that are painted up in company colors you should stage an informal parade or convoy. To see 3 or more… more
A prime area for visibility in is golf courses
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GOLF COURSES. A prime area for visibility in is golf courses. Golfers are among the best people to make your aeration business known to because they see the benefits of aeration every time they play golf. Golf courses aerate constantly to relieve… more
People like to do things if their friends or neighbors are doing it.
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I would suggest offering a discount to any group of three or more so they get in on the 'me too' principle. People like to do things if their friends or neighbors are doing it. I built my initial business on the 'me too' principle. I used to… more
P. T. A. MEETINGS. Often, there is a newsletter here that you may be…
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P. T. A. MEETINGS. Often, there is a newsletter here that you may be able to advertise in. This would be an excellent medium to advertise in because the cost should be low and the involvement in the community would be very high. An ad in the school… more
Seniors Discount logo sometimes helps
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SENIORS MAGAZINES. This is a valuable source For advertising because most seniors have their lawns done for them. They have more time to appreciate a beautiful lawn sothey do everything to keep the lawn looking it's best. I always mention a Seniors… more
SCHOOL BOOKS SPONSORSHIP. This benefits the parents of the children
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SCHOOL BOOKS SPONSORSHIP. This benefits the parents of the children as they are the ones who usually pay for all those school books. You will probably be able to purchase the books at wholesale because you are buying a large quantity instead of the… more
I have enjoyed much success by using caricatures
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COMPANY CARICATURES. I have enjoyed much success by using caricatures of my equipment working. I use the cartoon of the equipment in all of my ads as it adds life to boring 'Junk Mail'. This way people have a good feeling when they think of my… more
If you have a close association with your local school you may want…
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SCHOOL YEARBOOK. If you have a close association with your local school you may want to sponsor a page in the school's yearbook. Whether this will be profitable will depend upon your judgment The goodwill may be worth something in the community as… more
The secret is repetition, repetition, repetition!
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•36. MALL INFO STAND. Your local mall may have a public service stand that it rents out for a week at a time. The purpose of these booths is to have an everchanging atmosphere in the mall at all times so that the mall seems interesting all year… more
I have seen some excellent examples of novelty vehicles over the…
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NOVELTY VEHICLE. I have seen some excellent examples of novelty vehicles over the years. These are vehicles that have incorporated the main theme of the company business into their vehicle by some kind of modification. One example I saw was a SHOE… more