Darrell Backen Digital Marketing: April 2010

The evolution of the magazine from print ...to online ...to mobile!  Instead of truckloads of magazines ... a simple app on mobile!!! Always There When You Need It. No Waste, No recycling, No Damage to the Environment... Totally Green Instead of the page in a magazine you get your complete information. Websites LinkedIn Facebook Featured In the News Pinterest Google+ Networking Associations Email Right Converts your viewers to instantly view your mobile website if you have one Direct connect to any employee you choose to list

These 'glossy', high quality magazines are usually only available in the larger cities.

CITY MAGAZINES. These 'glossy', high quality magazines are usually only available in the larger cities. These magazine's readership are aimed at the well to do women of the city. There is usually a lot of fashion stores advertising in this magazine but there is also a classified ad section that may prove profitable. I would suggest you only advertise with a special offering during the height of the season.

Comment balloon 0 commentsDarrell Backen • April 15 2010 12:07AM
These 'glossy', high quality magazines are usually only available in…
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CITY MAGAZINES. These 'glossy', high quality magazines are usually only available in the larger cities. These magazine's readership are aimed at the well to do women of the city. There is usually a lot of fashion stores advertising in this magazine… more
2 FOR 1 COUPON BOOKS (purchased by customers).
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2 FOR 1 COUPON BOOKS (purchased by customers). These are a slightly different approach to coupons. The coupon book company doesn't charge you for the ad but expects you to offer a substantial benefit to the customer, usually a 2 for 1 deal. The… more
The maximum profit is always in volume business SIDE BY SIDE to…
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You will have to decide on what kind of promotion you want to run. The idea of the coupons is that the customer will save some money. I would recommend that you offer a sliding scale discount based on volume. This works on the principle that if one… more
Remember, the most effective method of advertising is word of mouth,…
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CHRISTMAS CERTIFICATES. A welcome gift to send along with your December letter would be aerating services gift certificates. These certificates would be worth $5 towards any service you perform. Since your starting price is usually $50 all you will… more
Imagine how pleasant it would be to receive a PERSONAL HANDWRITTEN…
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MONTHLY CARD. For your regular customers you may consider sending them a regular monthly or quarterly letter or card. If you wrote them a letter you could use the calligraphy pen and photocopy technique I showed you earlier to save time and makeit a… more
Once the sails were made, the effect of the advertising would last…
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SAIL SPONSORSHIP. If you live in a area where there is a lot of sailing done near the city center or where there is a lot of people watching the sail boats you may benefit from 'sail sponsorship'. This is where you would offer to subsidize the cost… more
The best part of this arrangement is that you exchange on the retail…
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BARTERED SERVICES. Aerating is a service that you can exchange for money or other goods and services from other businesses. The best part of this arrangement is that you exchange on the retail price of your service not your cost so to exchange $50… more
The kite would have your logo and phone number on it
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A very simple way of putting your logo and phone number out to the public while having some fun at the same time, is to have a kite sign. The kite would have your logo and phone number on it so it, would have to be custom made. You may be able to… more
The office towers downtown are often overlooked
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OFFICE TOWER CANVAS. The office towers downtown are often overlooked by the home service trades, but most of the decision makers are concentrated in that little section of town. Hire some people to help you drop off a few discount cards just… more
This method of advertising will save you hundreds of dollars in…
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PIGGY BACK ADVERTISING. This method of advertising will save you hundreds of dollars in postage. Some of the local businesses may let you 'piggy back' on their regular mailings as an insert in their envelopes for a fee. Prime candidates to approach… more