Darrell Backen Digital Marketing: March 2010

The evolution of the magazine from print ...to online ...to mobile!  Instead of truckloads of magazines ... a simple app on mobile!!! Always There When You Need It. No Waste, No recycling, No Damage to the Environment... Totally Green Instead of the page in a magazine you get your complete information. Websites LinkedIn Facebook Featured In the News Pinterest Google+ Networking Associations Email Right Converts your viewers to instantly view your mobile website if you have one Direct connect to any employee you choose to list

SEO 101 : TAGS 'n' STUFF (part 1)

I've always argued that SEO (Search Engine Optimization) is part art, part science and part black magic. Certainly, the "black magic" part applies at times, especially when it comes to Google who keep their algorithms close to their chests.

Yet there are some basic things you, as a website owner, can do to help yourself get in and stay in the search engines.

What's that? You're already in the search engines? Cool!

Are you sure? Phoenix web design company JDE LTD

It doesn't hurt to check. Don't assume that just because you've got a site that any of the search engines know about it. A quick test is to go to Google's home page (www.Google.com) and type in:

site:www.[your site name].com (or whatever).

So, in my case, I'd type:


The results will show you how Google "sees" your site. The results can sometimes be quite surprising, especially if it comes back "not found"...

The results of this search tell you a couple of the things about how your site is viewed by Google. For example, several of the results that come back when I put in my search include "Phoenix Web Design Company" in the title. This is good. I am a web designer and want to be relevant when it comes to web design related searches. Looking at your results, what shows? Is it relevant?

The text above the line (the link) is what is called a "Title" tag. When you're on a website, the title tag is what displays at the top of the page. This is also used by Google (and others) to help web surfers find useful sites. The title tag is generally limited to 60 characters and should be relevant. Google has become very efficient at weeding out titles and content that aren't relevant to what the site is trying to say.

Phoenix web design by JDE LTD

The text under the line is what is called the "Description" tag. This is 150 characters long. You may have heard the term "meta tags". Well, the description is one of these. In 150 characters, the description should expand on the title tag, and provide a little more information about the page in question. Again, like the title, it should relate to the content.

Are you with me so far...?

If what you see in the title or description results returned by Google are just your company name, or something less relevant, then you might want to consider changing them. This is where the "part art" comes in. You don't want to "stuff" search terms into your title and description. That can be just as damaging as not having anything. The title and description must be relevant, but also should be useful because these two items are used, in conjunction with a page's content, by the search engines to index your site.

Depending on your web master or hosting company, you should be able to tweak these, just be sure to understand how to do it properly.

The third part of the text is the link to the apge that the title and description is talking about.

Of course, in the interests of shameless self-promotion, you could contact me :)

In part 2, I'll go into more detail about relevant page content.

Comment balloon 1 commentDarrell Backen • March 30 2010 10:28AM
SEO 101 : TAGS 'n' STUFF (part 1)
I've always argued that SEO (Search Engine Optimization) is part art, part science and part black magic. Certainly, the "black magic" part applies at times, especially when it comes to Google who keep their algorithms close to their… more
SEO 101 : IS IT RIGHT? (part 2)
In my last post in this series ( TAGS'n'STUFF ), I talked about three of the most import parts of a web page: the title, description, and page link. By going to Google's home page and typing in site:www. [your site name]. com (or whatever), you can… more
Our Past is the Indicator of Our Future
Motivational Power Quote Our Past is the Indicator of Our Future "The past is the best prophet of the future. " Lord Byron, poet As I see it. Our past… more
That Donkey Doesn't Work!
I found this interesting. There was once a farmer who needed to get his produce to market. Early one morning, he tied his donkey to his cart and loaded it with all his fine fresh produce and set out to sell his goods in… more
What is the Sales Technique for This Decade?
I found this interesting. If you want the biggest piece of the pie, stop hard selling! The word of the decade is TRUST Generation Y will be the buyers/sellers of more homes in the next 10 years than any other age group, and they will NOT work with… more
I thought I'd share one of my marketing development programs with you. It's called "Power of Three" or "P3" for short: three markets three targets three plans In a nutshell, the idea behind… more
POWER OF THREE (part ii)
I found this interesting. In my last post( part i ) I began discussing the "Power of Three" and TORCH, a marketing acronym (Target / Objective / Resources /Calendar / How). I left you with step one homework, selecting three different "… more
Step Outside of Your Comfort Zone
Motivational Power Quote Step Outside of Your Comfort Zone "Everything you want is just outside of your comfort zone. " Robert Allen, author As I see it… more
Information is Power
I found this interesting. Motivational Power Quote Information is Power "The new source of power is not money in the hands of few, but information in the hands of many. " John… more
The Will To Win
Motivational Power Quote The Will To Win "Great things are not something accidental, but must certainly be willed. " Vincent Van Gogh, artist As I see it… more